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In Part 2, we covered the internals of Marketing Operating System (MOS) through three key functional units - Blueprint, Insights Hub, and AI-native CRM. In this article we will leverage MOS to orchestrate context-driven marketing workflows as opposed to silo’ed workflows of sales-led and product-led marketing motions. Marketing channels The digital landscape has exploded the number of marketing channels beyond traditional media channels so let’s try to break these down to see how they can leverage MOS. ...

In Part 1 we went over how Marketing teams operate today and a case for a unified marketing platform. In this article we’ll walk through the components of the Marketing Operating System and how they can form an interoperable network of workflows to build an efficient marketing engine. But before that a quick reminder from the previous article on first principles of Product Marketing – Marketing is all about how users find your product and build enough trust that it can solve a deep user pain point in a cost effective manner. ...

The focus of this three part series is on building an efficient marketing engine that can scale Product growth, not just concepts but also provide technical guidance on how to build one without delving too much into organization boundaries and specific job titles. Part 1 (this article), covers how Marketing teams operate today and why marketing needs a unified platform to win. Part 2, goes into the what and how to build a unified Marketing platform. ...

When you transition into management you should internalize and accept two responsibilities - success of your team (downwards) success of your team ladders up to company success (upwards) Team success matters over individual success and more importantly team success should lead to company success. Give individuals on the team the autonomy they deserve, set clear expectations and hold them accountable. The type of skills you need to effectively manage these responsibilities will constantly evolve and challenge you, so having some cheat codes help :) ...

💡 There is no finished state to Product building. There is only one state - “Always be growing” In Part 1: Fundamentals of Growth we covered some of the basic principles for growing your audience and in Part 2: Growth Platform we went over a collection of tangible foundational tools - Data Platform, Notification Platform, Experimentation Platform that can help grow your users in a sustainable fashion. Hopefully so far you started to observe the ownership line between building and growing the product blur away and transform into an continuous iterative process owned by the same team. ...

Growth Platform is a bunch of tools that can accelerate the iteration speed to scale the Product. This is not meant to be some abstract framework or complex jargon but actually a set of tangible software tools to build Products so expect this section to get a little technical. ...

Simply put, Growth comes from either acquiring more users or retaining existing users and most importantly showing a sustainable positive impact to profitability. ...

Growth/Growth Engineering/Growth Marketing these days are packaged as an enigmatic skill that requires a certain expertise different from traditional Product building. The goal of this article is to debunk this conspiracy and make a case for - If you build it, you should grow it ...

In the previous post we outlined the importance of The Data and Product loop and the importance of a foundational Data Platform. However it’s easy to get lost today in the myriads of technical jargon used to describe a Data Platform. From creating new categories to rebranding old categories as “modern” there is no end to it. While it’s great for the overall ecosystem in that new data startups are created carving a niche for themselves and then get acquired by a larger player but for the users of the platform this only means more silos internally and wasted time and resources. ...

Product teams are focused on nailing down the Growth lifecycle via acquisition or retention, also known as Growth Loop. But before that there is a more fundamental loop to focus on which when built right will yield sustainable Growth Loops and more - The Data and Product loop. ...