Marketing

In Part 2, we covered the internals of Marketing Operating System (MOS) through three key functional units - Blueprint, Insights Hub, and AI-native CRM. In this article we will leverage MOS to orchestrate context-driven marketing workflows as opposed to silo’ed workflows of sales-led and product-led marketing motions. Marketing channels The digital landscape has exploded the number of marketing channels beyond traditional media channels so let’s try to break these down to see how they can leverage MOS. ...

In Part 1 we went over how Marketing teams operate today and a case for a unified marketing platform. In this article we’ll walk through the components of the Marketing Operating System and how they can form an interoperable network of workflows to build an efficient marketing engine. But before that a quick reminder from the previous article on first principles of Product Marketing – Marketing is all about how users find your product and build enough trust that it can solve a deep user pain point in a cost effective manner. ...

The focus of this three part series is on building an efficient marketing engine that can scale Product growth, not just concepts but also provide technical guidance on how to build one without delving too much into organization boundaries and specific job titles. Part 1 (this article), covers how Marketing teams operate today and why marketing needs a unified platform to win. Part 2, goes into the what and how to build a unified Marketing platform. ...